Sessions at Wharton Web Conference 2011 about Mobile

Tuesday 12th July 2011

• Tapworthy Mobile Design and User Experience

  by Josh Clark

  From first concept to polished pixel, learn to create a mobile app that delights. This full-day workshop teaches participants to “think mobile” by planning and creating app interfaces in tune with the psychology, culture, ergonomics, and context of an audience on the go. Attendees will learn to conceive and refine an app’s interface and user experience in tune with the needs of a mobile audience—and their fingers and thumbs. The workshop explores the key principles of mobile and touchscreen design, using examples from the major mobile platforms.

  This workshop isn’t (only) for geeks. Experienced designers and newcomers alike will uncover the shifts in mindset and technique required to craft a great mobile app. It’s for everyone involved in the app design process—designers, programmers, managers, marketers, clients. The workshop equips participants to ask the right questions (and find the right answers) to make aesthetic, technical, and usability decisions that will make their apps a pleasure to use.

  • Mobile

  At 9:00am to 4:45pm, Tuesday 12th July

Wednesday 13th July 2011

• Tapworthy Mobile Design and User Experience (Condensed)

  by Josh Clark

  This session is an abbreviated repeat of the content presented the day before. If you felt pulled towards the HTML 5 or jQuery workshop, you can see the highlights of Josh’s program in a 90 minute presentation. Hold onto your hat, because Josh will be in a HURRY.

  • Mobile

  At 10:45am to 12:15pm, Wednesday 13th July

Thursday 14th July 2011

• Context Is Queen: Designing for Mobile Users

  by Jeff Croft

  There’s a lot of talk today about designing for mobile devices. But isn’t what’s really important designing for mobile users? More and more, our users are accessing our sites and apps in widely varied contexts. What is mean by “context,” as it relates to mobile design? Is reformatting our content to fit on small screens good enough? Are new tools like “responsive web design” the silver bullet we’ve been looking for? Digital product designer Jeff Croft will look at these questions and more in this discussion about designing for mobile users.

  • Mobile

  At 3:15pm to 4:45pm, Thursday 14th July