Social Media Marketing: Beyond White Belt Basics

Somehow, you became The Computer Person. You’re called on to do everything: update the website, plug in the monitors, even provide tech-support for your parents. But what happens when your boss says: “We need to be on the Twitter! Social Media is where it’s at! Go reach our students/clients/donors on Facebook!”

Join Chris Penn, social media marketing professor & Blue Sky Factory VP of Strategy, for a 3 hour intensive look at how social media can impact your team, what techniques actually work, and how to measure that success. Chris will share a proven framework and help you be equipped with take-aways that you can use immediately.

Topics include

• Basics of Social Media Marketing
• Social Media ROI
• Metcalfe’s Law
• Some Social Media Campaign Planning

Expertise with social media is not required for this session, but having tweeted or posted on Facebook or used any number of other sites/services helps.