Social Media Marketing: Beyond White Belt Basics

A session at Wharton Web Conference 2011

Wednesday 13th July, 2011

1:30pm to 4:45pm (EST)

Somehow, you became The Computer Person. You’re called on to do everything: update the website, plug in the monitors, even provide tech-support for your parents. But what happens when your boss says: “We need to be on the Twitter! Social Media is where it’s at! Go reach our students/clients/donors on Facebook!”

Join Chris Penn, social media marketing professor & Blue Sky Factory VP of Strategy, for a 3 hour intensive look at how social media can impact your team, what techniques actually work, and how to measure that success. Chris will share a proven framework and help you be equipped with take-aways that you can use immediately.

Topics include

  • Basics of Social Media Marketing
  • Social Media ROI
  • Metcalfe’s Law
  • Some Social Media Campaign Planning

Expertise with social media is not required for this session, but having tweeted or posted on Facebook or used any number of other sites/services helps.

About the speaker

This person is speaking at this event.
Christopher Penn

Director of Inbound Marketing, ninja, PodCamp cofounder, Marketing Over Coffee cohost, speaker, author, USF marketing professor. More: http://cspenn.com/w bio from Twitter

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Time 1:30pm4:45pm EST

Date Wed 13th July 2011

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