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Designing for Women

A session at Wharton Web Conference 2011

Thursday 14th July, 2011

10:45am to 12:15pm (EST)

Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are online gamers, shoppers, bloggers, and social media consumers. And yet, we still don’t quite know how to design for them.

The immediate impulse when designing for women is to “shrink it and pink it,” meaning products are splashed with the color pink, and content and messaging are dumbed down. But women want what’s relevant to them. They want products and online experiences that are intuitive, not insulting to their intelligence. They want function, not frills.

This session reviews the historical and contemporary landscape of designing for women. We’ll review misguided, yet well-intentioned designs based on assumptions and stereotypes that have flopped. Likewise, we’ll review success stories of well-designed products and experiences that truly meet women’s needs. We’ll also look at when gender should factor into your design and when it shouldn’t. Ultimately, when designing for women (or men, or both), you’ll want to get it right.

About the speaker

This person is speaking at this event.
Jessica Ivins

UX designer, educator, and speaker. Faculty member @centercentre/@unicorninstitut. Formerly @happycog. I dig veggies, red wine, IPAs, music, and Oxford commas. bio from Twitter

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When

Time 10:45am12:15pm EST

Date Thu 14th July 2011

Short URL

lanyrd.com/sgdrt

Official session page

beacon.wharton.upenn.edu/

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