Designing Your Brand Through User Experience

A session at WordCamp Orlando 2011

  • Dan Maccarone

Saturday 3rd December, 2011

9:30am to 10:30am (EST)

In the digital world, traditional branding is no longer the best approach to define your product. Instead of spending an extended period of time discussing the mood your logo should convey and what the right tagline should be, it’s important to focus on the overall experience actual people will have using your product. From conceptualization to implementation, defining details of how interactions work, creating a distinct voice and tone, and what features need to be there from day one all feed into how users will eventually feel about your product. We will explore how your brand comes into reality as the experience design evolves, especially focusing on how all decisions in the product development timeline are tied to the original product strategy. We will look at real-world examples that showcase successes and failures of digital product branding and will share insights on our own experiences and where mistakes are generally made.

About the speaker

This person is speaking at this event.
Dan Maccarone

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 9:30am10:30am EST

Date Sat 3rd December 2011

Short URL

lanyrd.com/smptr

Official session page

2011.orlando.wordcamp.org/…/

View the schedule

Share

See something wrong?

Report an issue with this session