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WordCamp Detroit 2011 schedule

Saturday 12th November 2011

  • Setting Up Your WordPress Locally, Remotely, or Loca-motely!

    by Sam Cohen

    You can build your web presence on wordpress.com, but a stand-alone version of WordPress has more functionality to offer aspiring and experienced bloggers, web developers, and designers.
    Do you want to:

    • Design custom WordPress templates?
    • Build your WordPress site with no Internet connection?
    • Enable your clients to see your WordPress work in real-time?
    • You can do all these things and more, and I will show you how!

    At 9:45am to 10:20am, Saturday 12th November

  • How to Make A Living with WordPress

    by Christopher Ross

    A look at how to make a living working with a free product like WordPress. The presentation looks at how bloggers, designers and developers can build authority, revenue and opportunities by supporting open source development.

    At 10:30am to 10:30am, Saturday 12th November

    Coverage slide deck

  • She Said, He Said

    by Shelby Sapusek and Jim Raffel

    Jim Raffel and Shelby Sapusek debate WordPress related topics including blogging, networks and new technology and how they pertain to personal and business use. Their disagreements are sometimes minor and sometimes major but the debate is always lively and entertaining.

    In a live forum, Jim and Shelby will encourage audience participation to help fuel the conversation.

    At 11:15am to 12:00pm, Saturday 12th November

    Coverage slide deck

  • Treating Readers Like Customers

    by Douglas Hanna

    There are many examples of companies that use customer service to set themselves apart from the competition. In this interactive session, we’ll cover a number of ways that bloggers can help get make their readers feel like valued customers when they visit the blog and to ensure that they’re coming back and staying engaged with the blog community.

    Douglas will discuss what plugins you can use to make readers feel welcome, how you can encourage readers to feel loyal to your blog, and get your best visitors coming back more often and engaging more.

    At 1:30pm to 2:15pm, Saturday 12th November

  • WordPress Tools and Tips for Any Niche

    by Nile Flores

    WordPress as a content management system just makes sense for any purpose. That is why 15% of the Internet today is powered by WordPress. So, why should you use it for your business, blog, or in fact, any type of site? I will be sharing both tools and tips for any niche to help you on your way.

    Let me help you think outside the box, whether you are brand new to WordPress, or used WordPress enough, but not sure how to get your site over the next plateau.

    At 2:15pm to 3:00pm, Saturday 12th November

    Coverage slide deck

  • Building a Community Around Your Content

    by Matt Lincoln Russell

    Enabling comments doesn’t make a community. Chris Brogan said the difference between an audience and community is which way the chairs are facing. We’ll talk about how to turn those chairs on your WordPress site, why you would want to do that (or not!), and the perils and rewards you’ll find along the way.

    Matt will discuss basic strategies for community building, and then end with how to quickly integrate an open-source Vanilla forum to jump-start your efforts.

    At 3:45pm to 4:30pm, Saturday 12th November

    Coverage slide deck

  • Can You Commercialize Your WordPress Plugin?

    by Garth C. Koyle

    Many successful businesses began in the WordPress plugin repository. If you’re like most developers, you’ve wondered if your development could make enough money to support yourself and possibly a small business.

    Garth Koyle from Event Espresso will teach you how to evaluate whether there is a market for your code and if it’s worth the effort. Learn how to answer these important questions: Who is my target customer and what do they really need?, How big is my target market?, How do I determine what price I should charge?, How profitable will I be or how much money can I make?

    At 4:30pm to 5:15pm, Saturday 12th November

    Coverage slide deck

Sunday 13th November 2011

  • In The Beginning Was The Word

    by Wally Metts

    Even though WordPress is constantly adding new tools and modalities, content is still king. And good content requires concrete, concise and credible writing. Whether you are writing long form or short form blog posts, the basics never change. And we aren’t talking about grammar here—we’re talking about passion, purpose and personality.

    Review some things you forgot, renew some energy you’ve lost, and reclaim some content you own with a fresh vision and a clear voice.

    At 9:00am to 9:45am, Sunday 13th November

  • Custom Post Types – What, Why, and How

    by Heather Acton

    With WordPress 3.0 came the power of custom post types (CPTs). They can be rather intimidating to implement for the first time, but I’ll attempt to make your learning curve less steep than mine was.

    In this discussion I’ll cover:

    • what are CPTs
    • CPT applications
    • how to implement CPTs on your project

    I’ll touch on related topics including custom taxonomies, custom metaboxes, and custom page templates for the archives and single post pages for your CPT.

    At 9:45am to 10:30am, Sunday 13th November

    Coverage slide deck

  • An Introduction to WordPress Security

    by David Wilemski

    In security circles, WordPress may have a stigma of being insecure however, the community has made great progress in improving the security around WordPress. In this talk, David will discuss what you can do as a user or maintainer of a WordPress site to improve the security beyond relying on the default settings.

    David will also take a look at why it is important to pay attention to the security of your sites and cover recent security incidents and the community response.

    At 11:15am to 12:00pm, Sunday 13th November

    Coverage slide deck