Even though WordPress is constantly adding new tools and modalities, content is still king. And good content requires concrete, concise and credible writing. Whether you are writing long form or short form blog posts, the basics never change. And we aren’t talking about grammar here—we’re talking about passion, purpose and personality.
Review some things you forgot, renew some energy you’ve lost, and reclaim some content you own with a fresh vision and a clear voice.
Professor of communication at Spring Arbor University. Journalist and consultant promoting responsible innovation. See IN-TECH-RITY at http://wallymetts.com bio from Twitter
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