Sessions at WordCamp San Diego 2011 about Blogging

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Saturday 16th July 2011

  • Treat Your Blog Like A Business

    by Lucy Beer

    The overall idea is to emphasize building a strategy into your blog/site and knowing how to reach, measure and optimize for your goals in order to be successful.

    A lot of people start a blog, throw some Google Adsense on there and expect to make money. However different types of monetization require different types of traffic, content, strategy.

    Will cover things like:

    • different methods of monetization and what types of blog/traffic they are suited for – google ads, affiliate products, consulting services, info products etc
    • plugins to use for each type of monetization – banner ads, google adsense, selling your own info products etc
    • thinking strategically about what a ‘conversion’ means for your blog – could be sales of a product, or even for casual bloggers, it could be RSS subscribers.
    • optimizing your site for conversions and getting targeted traffic.

    At 9:45am to 10:30am, Saturday 16th July

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