The Value of UX

A session at WritersUA Conference for Software User Assistance 2011

Tuesday 15th March, 2011

11:10am to 12:10pm (PST)

It's survival of the easiest! Now more than ever, the success of any software is largely dependent upon how easy it is to use. A true measure of success reflects the achievement of the desired goals of the software and it's users. Do you know what your users want? Do you know what they like and dislike? Have you talked with them yet? Conducting solid user research gives us the answer to these vitally important questions. Is the launch of your product the first time it is put in front of a user? You can find out long before your product goes live if it meets your users needs by conducting usability testing. There are many different testing methods we can employ early in the design process to ensure that your software is one that can be used efficiently and without frustration. Can your users find the information they need? Does your search functionality actually yield appropriate results? There is no point in building software if people can't find the content they need. Having a solid information architecture will help ensure that all the hard work you put into developing your software will not be in vain.


the importance of user research, usability testing, and information architecture
the basics of conducting user research
the basics of the use of personas
about the usability testing process
tools and methods for evaluating your own information architecture

About the speaker

This person is speaking at this event.
Kyle Soucy

Founding Principal, Usable Interface. UX consultant specializing in user research and usability testing.

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 11:10am12:10pm PST

Date Tue 15th March 2011

Short URL


View the schedule


Books by speaker

  • Creativity Lessons For Web Designers (Smashing eBooks)

See something wrong?

Report an issue with this session