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Publishing faces a combination of diverse technological challenges: maintaining traditional channels while developing new ones; monetising the lists effectively; managing Intellectual Property without conﬂict; and simply trying to stay ahead of competitors and customers. XML and its partner technologies are at both the core and the leading edge of these developments.
This course identiﬁes some of the techniques and applications that can be used. It provides a mix of presentations, case studies, and practical exercises to help publishers to leverage more of the intellectual resources in their domain.
The lines between web sites and web applications are blurred. Outside of the more classical publishing scenarios (which are discussed in a different course), how do you take your XML data and put it on the web, taking advantage of modern information architecture principles and the capabilities of modern browsers?
18th–23rd September 2011