SCHB SCI-MIX- Embracing the new media: making social and digital media the marketing plan

A session at 243rd ACS National Meeting & Exposition

Monday 26th March, 2012

8:00pm to 10:00pm (PST)

At the conclusion of our first year of a successful monthly E-Newsletter campaign in 2008, we received much positive feedback from current and potential customers and clients. After attending a Constant ContactTM marketing boot camp, we expanded our email list by promoting it through social media. In late 2009, we opened several blog accounts, a Facebook business page, and a Twitter account for our small chemical business. During the last two years we have steadily grown our social media presence, as well as developed metrics to determine the return on investment of our marketing time and expenditures. This poster will contain valuable suggestions of what works - and what doesn't - in small business social media.

About the speaker

This person is speaking at this event.
Jennifer Maclachlan

PID Analyzers is masterminded by a father/daughter team, specializing in analytical instrumentation. Hobbies: yoga,chemistry outreach & community involvement bio from Twitter

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Time 8:00pm10:00pm PST

Date Mon 26th March 2012

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