The Cost of Living in a 3% World

A session at The 3% Conference

Thursday 27th September, 2012

8:45am to 9:15am (PST)

The shortage of women in CD roles isn’t a gender-equity issue, it’s a business issue. Women control 80% of consumer spending, yet report overwhelming dissatisfaction with the ways advertisers market to them. If more women have a hand in creating advertising, will female consumers feel more understood, respected and inclined to buy?

About the speaker

This person is speaking at this event.
Cindy Gallop

I like to blow shit up. I am the Michael Bay of business. bio from Twitter

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Time 8:45am9:15am PST

Date Thu 27th September 2012

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