The H-I-T Factor: How Humanity, Imagination & Truth Will Define the Next Generation of Market Leaders

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

9:00am to 10:00am (EST)

Social. Mobile. Digital. The way consumers think, interact and shop continues to change at an accelerating pace – and brands that want to thrive know they must do the same. The question is how? Chasing the latest fad or integrating some cool technology offers, at best, a temporary solution. The ideas, brands, products, and campaigns that will increasingly win in this new environment are ones that understand how to create leverage humanity, imagination and truth to create “hits”. They are the ones who marry art, technology and commerce, and through that process get more than just products to sell … they get a brand that becomes integral part of culture. You get consumers that want to bring you into their lives.

Join Frank Cooper, CMO of Global Consumer Engagement at Pepsico, as he shares an approach for building brand value in a world of inter-connected consumers and accelerating change, along with PepsiCo examples of how this approach works in practice. Get inspired by the high-level vision, get a glimpse at the partners Pepsi is using to achieve it, and come away with actionable insights and tactics for how to help your company evolve as fast as your consumer is.

Key Takeaways:

  • See how to structure a marketing team to make integration and innovation happen
  • Learn how PepsiCo’s global reach empowers its marketing
  • Hear the best ways to partner with PepsiCo, and what not to do!

About the speaker

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Frank Cooper

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Time 9:00am10:00am EST

Date Wed 7th November 2012

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