Mobile Marketing: Best Practices for Cracking Today's Most Intimate Channel

A session at Ad:tech New York 2012

  • Eric Ferguson
  • Maarten L. Albarda

Wednesday 7th November, 2012

10:15am to 11:15am (EST)

From watching TV, taking photos, reading books and shopping, to surfing the web, playing games, planning your day and, oh yeah, placing calls, our mobile devices have become indispensible. According to a recent study by Ericsson ConsumerLab, more than 1/3 of smartphone users get online before even getting out of bed. So how do marketers engage these mobile consumers on a meaningful level? Where are these mobile devices displacing other forms of media and where are they simply enhancing them? With US mobile ad spending rising from $3.3B last year and projected up to $20.6B in 2015, how do brands remain consistent and relevant? Join our Mobile Marketing Master Maarten Albarda of Anheuser-Busch InBev and other senior marketers as we bring you up to speed on mobile, relate it to other topics like search and social, and explore ways to take advantage of today’s technologies to extend the platform and engage consumers.

Key Takeaways

  • Learn how to target, engage and influence a mobile audience
  • Understand the full suite of mobile tools, innovations and new capabilities
  • Hear how to extend your brand for new mobile opportunities

About the speakers

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Peter Marx

reality: husband, exec, professor, father, engineer. virtuality: innovator, writer, traveler, observer, aesthetic. somewhere in between: sleep. bio from Twitter

This person is speaking at this event.
Eric Ferguson

VP of Digital Client Services - Nielsen

This person is speaking at this event.
Maarten L. Albarda

Former VP of Consumer Connections, Global - Anheuser-Busch InBev

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Time 10:15am11:15am EST

Date Wed 7th November 2012

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