Wednesday 7th November, 2012
10:15am to 11:15am
From watching TV, taking photos, reading books and shopping, to surfing the web, playing games, planning your day and, oh yeah, placing calls, our mobile devices have become indispensible. According to a recent study by Ericsson ConsumerLab, more than 1/3 of smartphone users get online before even getting out of bed. So how do marketers engage these mobile consumers on a meaningful level? Where are these mobile devices displacing other forms of media and where are they simply enhancing them? With US mobile ad spending rising from $3.3B last year and projected up to $20.6B in 2015, how do brands remain consistent and relevant? Join our Mobile Marketing Master Maarten Albarda of Anheuser-Busch InBev and other senior marketers as we bring you up to speed on mobile, relate it to other topics like search and social, and explore ways to take advantage of today’s technologies to extend the platform and engage consumers.
reality: husband, exec, professor, father, engineer. virtuality: innovator, writer, traveler, observer, aesthetic. somewhere in between: sleep. bio from Twitter
VP of Digital Client Services - Nielsen
Former VP of Consumer Connections, Global - Anheuser-Busch InBev
Sign in to add slides, notes or videos to this session