Wednesday 7th November, 2012
10:15am to 11:15am
You’ve got the basics covered when it comes to creating, syndicating and tracking digital video campaigns – but now it’s time to level up your strategy. From seeding TV ads with social hashtags, to producing promos that run on Xbox LIVE, to distributing your sponsored web series to a digital out of home network (OOH) like Gas Station TV, figuring out which video assets to send where, and making sure they all work together is what separates a brilliant video strategy from an average one. Come away from this session with our Marketing Master with concrete examples of how to integrate all your video assets for maximum ROI.
Paul McClay leads the Strategy and Digital Groups for Definition 6, A Unified Marketing Agency. bio from Twitter
Social (as in media) /scifi/ do-gooder/magnifier/deterrent/outlier/tech-geek/ruminator/information distiller bio from Twitter
Musings on entrepreneurship, nexus of mobile, social media and digital signage. From Nepal. Like mountains, outdoors. bio from Twitter
multiplatform strategist, online video content programming & development executive, board advisor & catalytic philanthropist bio from Twitter
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