Advanced Video Integration: Making TV, YouTube, DOOH & More Work Together

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

10:15am to 11:15am (EST)

You’ve got the basics covered when it comes to creating, syndicating and tracking digital video campaigns – but now it’s time to level up your strategy. From seeding TV ads with social hashtags, to producing promos that run on Xbox LIVE, to distributing your sponsored web series to a digital out of home network (OOH) like Gas Station TV, figuring out which video assets to send where, and making sure they all work together is what separates a brilliant video strategy from an average one. Come away from this session with our Marketing Master with concrete examples of how to integrate all your video assets for maximum ROI.

Key Takeaways:

  • Understand how and when to integrate various video assets for the greatest campaign impact
  • Learn about the pros and cons of different video platforms from the perspective of audience and ROI
  • Assess whether your video strategy should include premium content, UGC, branded entertainment, or all of the above

About the speakers

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Paul McClay

Paul McClay leads the Strategy and Digital Groups for Definition 6, A Unified Marketing Agency. bio from Twitter

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David Segura

CEO @ Giant Media bio from Twitter

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San Tong

Social (as in media) /scifi/ do-gooder/magnifier/deterrent/outlier/tech-geek/ruminator/information distiller bio from Twitter

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Sanjay Manandhar

Musings on entrepreneurship, nexus of mobile, social media and digital signage. From Nepal. Like mountains, outdoors. bio from Twitter

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multiplatform strategist, online video content programming & development executive, board advisor & catalytic philanthropist bio from Twitter

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Time 10:15am11:15am EST

Date Wed 7th November 2012

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