New Marketing Platforms: Wearable Devices, Advanced TV & More!

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

10:15am to 11:15am (EST)

Google and Apple are both working on wearable devices, nearly 40 percent of American households have at least one TV connected to the internet, and location-aware mobile apps can track shoppers and send precision-targeted ads when they’re within a certain radius of a store. The “future” of advertising is now … So in this session, you’ll get a first look at the cutting-edge platforms marketers have begun adding to the mix – some at scale – as well as glimpses into the super-geeky products and services coming down the pike in the next 12 months.

Key Takeaways:

  • Get a first look at awesome new marketing devices, technologies and platforms
  • Understand what it’s like to buy media on platforms like wearable devices, streaming radio and connected TV apps
  • Gain insight into how to start measuring the impact of these new ad units

About the speakers

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Josh Cohen

President & CEO of Pearl Media LLC and Pearl Media Productions bio from Twitter

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Jacob Braude

Brain Pirate: cognitive science, neural linguistics, artificial intelligence - & how it all affects communication. Saatchi & Saatchi Wellness bio from Twitter

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Erik Muendel

CEO of Brightline Interactive. Husband of Carrie. Father of three. Love to create digital experiences, build teams and connect dots. bio from Twitter

This person is speaking at this event.
Alan Schulman

Chief Creative Officer, SapientNitro NY. Views are my own. Harlem, NYC is my home. bio from Twitter

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Time 10:15am11:15am EST

Date Wed 7th November 2012

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