Wednesday 7th November, 2012
10:15am to 11:15am
There are real challenges when it comes to buying different types of media and integrating them into a single plan – but when it’s done right, a cross-platform campaign can be one of the most effective tools in digital marketer’s toolbox. From campaign creation and targeting, to optimization and reporting, working across multiple platforms and systems is a skill that takes time to learn. But who has the time when our industry is moving at the speed of light? The presenters will offer examples of how to bundle search and social with TV, radio and print for maximum reach and engagement, and they’ll also explain how to measure the effectiveness of each disparate medium.
Creative Director @ Resource Interactive, ad guy, wine guy, dad guy, husband guy... bio from Twitter
Director of CRM, eCommerce and Analytics - Motorola
GM & VP of Media at Merkle @merkleCRM. Right Media/Yahoo Alum bio from Twitter
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