Cross-Platform Media Strategy: Advanced Reach & Targeting

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

10:15am to 11:15am (EST)

There are real challenges when it comes to buying different types of media and integrating them into a single plan – but when it’s done right, a cross-platform campaign can be one of the most effective tools in digital marketer’s toolbox. From campaign creation and targeting, to optimization and reporting, working across multiple platforms and systems is a skill that takes time to learn. But who has the time when our industry is moving at the speed of light? The presenters will offer examples of how to bundle search and social with TV, radio and print for maximum reach and engagement, and they’ll also explain how to measure the effectiveness of each disparate medium.

Key takeaways:

  • Discover the synergy between traditional and digital channels
  • Learn specific strategies for bundling social with TV, print, email and mobile
  • Develop tactics for tracking the effectiveness of each separate medium in a cross-platform campaign

About the speakers

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Mark Hillman

Creative Director @ Resource Interactive, ad guy, wine guy, dad guy, husband guy... bio from Twitter

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Sloan Broderick

mediacom bio from Twitter

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Melissa Grady

Director of CRM, eCommerce and Analytics - Motorola

This person is speaking at this event.
Megan Pagliuca

GM & VP of Media at Merkle @merkleCRM. Right Media/Yahoo Alum bio from Twitter

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Time 10:15am11:15am EST

Date Wed 7th November 2012

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