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Search: 5 Things You Need to Know Right Now

A session at Ad:tech New York 2012

  • Jason Hartley
  • Elliott Nix

Wednesday 7th November, 2012

10:15am to 11:15am (EST)

The battling headlines about search and how to get it right can be confusing, especially for brands and companies that are just tiptoeing into online advertising. “Personalized search results! Social content in the SERP! Paid search is dead – long live search retargeting!” The list goes on and on. This session gets back to the fundamentals of search – the “new” fundamentals, actually – focusing on tools like bid management platforms and tactics like dayparting. Join our Marketing Master Matthew Mierzejewski and presenters for insightful case studies, and come away with a clear picture of the five things in search marketing you need to know right now.

Key Takeaways:

  • Learn the “new fundamentals” of search marketing for 2012 and beyond
  • Develop your own search best practices based on successful case studies
  • Discover the essential tools – like bid management platforms – that agencies use for optimal campaign performance

About the speakers

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Jason Hartley

Associate Media Director - 360i

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Elliott Nix

Head of Media Solutions, Technology Vertical - Google

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Eli Goodman

The Art of Self Awareness - comScore's Media Evangelist bio from Twitter

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Matthew Mierzejewski

VP of PPC @ RKG bio from Twitter

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When

Time 10:15am11:15am EST

Date Wed 7th November 2012

Short URL

lanyrd.com/sztmt

Official session page

na.ad-tech.com/…s/search-101/

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