Wednesday 7th November, 2012
10:15am to 11:15am
The battling headlines about search and how to get it right can be confusing, especially for brands and companies that are just tiptoeing into online advertising. “Personalized search results! Social content in the SERP! Paid search is dead – long live search retargeting!” The list goes on and on. This session gets back to the fundamentals of search – the “new” fundamentals, actually – focusing on tools like bid management platforms and tactics like dayparting. Join our Marketing Master Matthew Mierzejewski and presenters for insightful case studies, and come away with a clear picture of the five things in search marketing you need to know right now.
Associate Media Director - 360i
Head of Media Solutions, Technology Vertical - Google
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