True Action Sponsored Workshop: Putting the 'Customer' Back in Customer Relationship Management

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

10:15am to 11:15am (EST)

At the heart of any “customer relationship management” program should be the “customer.” But all too often, CRM tools are based on the “campaign.” John Sheldon, SVP Strategy and Planning at True Action, will lead a discussion that focuses on how brands are utilizing in-depth customer segmentation studies, customer experience journey mapping and meaningful engagement techniques to strengthen customer relationships.

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Time 10:15am11:15am EST

Date Wed 7th November 2012

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