L'Oreal and Beautiful Marketing Innovation

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

11:45am to 12:45pm (EST)

Meet the Next-Gen Versions of Monster, Gilt & eVite
With the advent of cloud computing and the costs of founding a new business plummeting we’re in an exciting new startup cycle. And if you ask a startup CEO about the revenue model for her new company, the odds are that at some point you’ll hear the word “advertising.” But some startups don’t have the opportunity to create good,collaborative dialogs with actual advertisers—and that’s why L’Oreal’s embrace of exciting new technologies is important for brands and startups alike.In this morning’s session, you’ll hear from L’Oreal VP of Digital Strategy and Innovation Digital Rachel Weiss about how the company works with startups and why, how young companies can best pitch L’Oreal, and what really just doesn’t work. Rachel will be joined by a series of special startups guests, and the conversation will be moderated by industry thought leader Samantha Skey. Don’t miss this exciting discussion!

Key Takeaways:
* What are the biggest challenges and opportunities for brands and startups?
* How does a big brand inculcate innovation while still staying true to its heritage?
* What are the best outcomes for brand and startup alike?

About the speakers

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katia beauchamp
This person is speaking at this event.

co-founder of Paperless Post bio from Twitter

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samantha skey
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JJ Ramberg
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Rachel Weiss

VP, Digital Strategy and Innovation - L’Oréal

This person is speaking at this event.
Kathryn Minshew

Founder @DailyMuse, WSJ & HBR contributor, globe trotter. Forbes 30-under-30 & INC 15 women to watch in tech. YC alum. I get things done. http://themuse.com bio from Twitter

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Time 11:45am12:45pm EST

Date Wed 7th November 2012

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