Mobile Marketing Executive View: Cutting-Edge Strategies to Optimise and Enhance Your Current Marketing Efforts

A session at Ad:tech New York 2012

  • Matt Wise
  • Maarten L. Albarda

Wednesday 7th November, 2012

11:45am to 12:45pm (EST)

It’s not a question of whether you need a mobile strategy, but when. And if you’re already engaging mobile consumers with your brand, how do you optimize your efforts and measure your success? Join us as we welcome our Mobile Marketing Master Maarten Albarda of Anheuser-Busch InBev to take an advanced view and explore real-world examples that add value to products, share research about today’s mobile consumers, and explain how to engage consumers to keep them coming back and get beyond just branding. We’ll also discover ways to make mobile work within your larger campaign efforts and provide the best ROI and experience for your users. Finally, we’ll look at how to find new technologies that can enhance the mobile experience and where it makes sense to incorporate these features, how to efficiently reach users on the various mobile platforms, and how to push your app or mobile web experience forward on the social, local and technology fronts.

Key Takeaways

  • Discover how apps are extending data and resources to cloud computing and the optimized web
  • Understand and anticipate how your customers expect your brand to communicate with them
  • Uncover new ways to measure and track your cost per acquisition and engagement

About the speakers

This person is speaking at this event.
Jonathan Stephen

Head of Mobile Product Strategy for @JetBlue, global jetsetter, and aspiring chef. Born in NY and a huge sports fan. Views expressed here are solely my own. bio from Twitter

This person is speaking at this event.
Dan Burcaw

Founder and CEO of Double Encore, Inc. a leading iPhone app consulting firm; Co-Founder of Push.IO bio from Twitter

This person is speaking at this event.
Matt Wise

CEO - ePrize

This person is speaking at this event.
Maarten L. Albarda

Former VP of Consumer Connections, Global - Anheuser-Busch InBev

This person is speaking at this event.
Brian Wong

Founder and CEO of @kiip. Former Digg'er. Nomad by choice. Explorer. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 11:45am12:45pm EST

Date Wed 7th November 2012

Short URL


View the schedule


See something wrong?

Report an issue with this session