Online Video: How to Create & Syndicate a Stellar Campaign

A session at Ad:tech New York 2012

  • Rich Routman
  • Kenneth Lagana

Wednesday 7th November, 2012

11:45am to 12:45pm (EST)

There’s a simple formula for winning with online video: Create the content, syndicate it on the right platforms and choose the metrics to track. It works whether you’re targeting corporate customers with in-banner video ads, or trying to impress fashionistas with a sponsored web series. Not every brand gets it right – but the ones that do wind up with stellar campaigns – and the case studies in this session fall into that category. From a humble pre-roll spot, to sponsored integration in a YouTube show, to a branded web series, you’ll get insight into how to make the right choices around online video: Choosing the right content for your target audience, choosing the right syndication partner, and the right tools for tracking performance.

Key Takeaways:

  • Be inspired by amazing examples of pre-roll, UGC and premium video content
  • Understand the pros and cons of different video platforms from the perspective of audience and ROI
  • Learn about new tools for measuring video campaign performance

About the speakers

This person is speaking at this event.
Rich Routman

Executive VP and GM - SEASON

This person is speaking at this event.
Kenneth Lagana

Senior VP, Sales, Entertainment - CBS Interactive

This person is speaking at this event.
Daniel Bueckman

Digital marketing guy bio from Twitter

This person is speaking at this event.

multiplatform strategist, online video content programming & development executive, board advisor & catalytic philanthropist bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 11:45am12:45pm EST

Date Wed 7th November 2012

Short URL


Official session page


View the schedule


See something wrong?

Report an issue with this session