Wednesday 7th November, 2012
11:45am to 12:45pm
There’s a simple formula for winning with online video: Create the content, syndicate it on the right platforms and choose the metrics to track. It works whether you’re targeting corporate customers with in-banner video ads, or trying to impress fashionistas with a sponsored web series. Not every brand gets it right – but the ones that do wind up with stellar campaigns – and the case studies in this session fall into that category. From a humble pre-roll spot, to sponsored integration in a YouTube show, to a branded web series, you’ll get insight into how to make the right choices around online video: Choosing the right content for your target audience, choosing the right syndication partner, and the right tools for tracking performance.
Executive VP and GM - SEASON
Senior VP, Sales, Entertainment - CBS Interactive
multiplatform strategist, online video content programming & development executive, board advisor & catalytic philanthropist bio from Twitter
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