New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

11:45am to 12:45pm (EST)

Sponsored by: Infolinks

The basics of buying digital media continue to change. In addition to tracking clicks, page views and impressions, buyers now need to know more about the technology powering their deals – like real-time bidding (RTB) platforms and agency trading desks (ATDs) – than ever before. These new platforms make it easier to find the right eyeballs for the right price, but they also complicate an already complex process. This session helps simplify things. Join our Marketing Master, along with presenters from brands and ad technology companies as they dig into the pros and cons of various automated media-buying platforms.

Key Takeaways:

  • Understand the nuances of real time bidding (RTB) and when it’s not applicable for a media buy
  • Learn about the differences between various audience data providers and sellers the difference between a demand-side platform (DSP) and an agency trading desk
  • Get insight into how to optimize your mix of directly-purchased media and on-demand, platform based media

About the speakers

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Eugene Becker

VP, Analytics - Xaxis

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Hassan Babajane
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Rich Astley
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Sloan Broderick

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Time 11:45am12:45pm EST

Date Wed 7th November 2012

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