Wednesday 7th November, 2012
11:45am to 12:45pm
Sponsored by: Infolinks
The basics of buying digital media continue to change. In addition to tracking clicks, page views and impressions, buyers now need to know more about the technology powering their deals – like real-time bidding (RTB) platforms and agency trading desks (ATDs) – than ever before. These new platforms make it easier to find the right eyeballs for the right price, but they also complicate an already complex process. This session helps simplify things. Join our Marketing Master, along with presenters from brands and ad technology companies as they dig into the pros and cons of various automated media-buying platforms.
VP, Analytics - Xaxis
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