•  

New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

11:45am to 12:45pm (EST)

Sponsored by: Infolinks

The basics of buying digital media continue to change. In addition to tracking clicks, page views and impressions, buyers now need to know more about the technology powering their deals – like real-time bidding (RTB) platforms and agency trading desks (ATDs) – than ever before. These new platforms make it easier to find the right eyeballs for the right price, but they also complicate an already complex process. This session helps simplify things. Join our Marketing Master, along with presenters from brands and ad technology companies as they dig into the pros and cons of various automated media-buying platforms.

Key Takeaways:

  • Understand the nuances of real time bidding (RTB) and when it’s not applicable for a media buy
  • Learn about the differences between various audience data providers and sellers the difference between a demand-side platform (DSP) and an agency trading desk
  • Get insight into how to optimize your mix of directly-purchased media and on-demand, platform based media

About the speakers

This person is speaking at this event.
Eugene Becker

VP, Analytics - Xaxis

This person is speaking at this event.
Hassan Babajane
This person is speaking at this event.
Rich Astley
This person is speaking at this event.
Sloan Broderick

mediacom bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 11:45am12:45pm EST

Date Wed 7th November 2012

Short URL

lanyrd.com/sztpc

View the schedule

Share

See something wrong?

Report an issue with this session