Advanced Search Marketing: Can Local, Social, SEM & SEO All Work Together?

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

11:45am to 12:45pm (EST)

Your paid search campaigns are optimized for maximum performance, and your SEO strategy encompasses everything from the website, to the blog, to company press releases. So what next? How do you deliver even more value with search marketing? With the basics covered, the focus should be on integrating various content and ad platforms – like local, social and mobile – with standard SEM and SEO best practices. The bonus is a holistic strategy that actually improves the performance of all of their marketing efforts, not just search. Join Matthew Mierzejewski, our search Marketing Master, and a group of experts for a high-level discussion about search strategy.

Key Takeaways:

  • Learn fresh tactics for measuring the impact of local, social and mobile on search
  • Get advanced paid and organic search strategies and tactics
  • Discover new tools and products that can add value to your existing search efforts

About the speakers

This person is speaking at this event.
Andrew Delamarter

Director of Search at HUGE Owner of Livie and Boo bio from Twitter

This person is speaking at this event.
Matthew Mierzejewski

VP of PPC @ RKG bio from Twitter

This person is speaking at this event.
Arman Rousta

I am CEO of Me and @ Blueliner Marketing, Inventor: 7 Pillars DM. Meet me where Entrepreneurship & Technology merge. Do Good, Be Scientific, Think Holistic.

This person is speaking at this event.
Andy Carlson

Direct marketer,turned #eCommerce & #internet marketing junkie, story-teller who sees the glass half full bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 11:45am12:45pm EST

Date Wed 7th November 2012

Short URL


View the schedule


See something wrong?

Report an issue with this session