Tablets: Understanding What Different Audiences Watch, Buy & Do

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

2:15pm to 3:15pm (EST)

Knowing what different audiences watch, buy and do on tablets is crucial to creating a successful tablet strategy – since user behavior dictates what marketers and publishers actually do on these devices. So what are consumers doing? Are they still playing games? Are they buying apparel and furniture, or just e-books? And how do tablet shoppers differ from online shoppers in general? Meanwhile, are there specific elements of tablet ad campaigns that are more effective than others? In this session, our Marketing Master and leading brands will present research on consumer behavior with tablet content and ads, as well as new methods for measuring campaign effectiveness across a variety of verticals.

Key Takeaways:

  • Understand how different audiences consume content on their tablets
  • Learn about consumer purchase habits on tablets
  • Get insight into new tablet-specific ad units and campaign-creation tools

About the speakers

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Jon Haber

Advertising guy and regular guy. Part of me cares about innovation and technology. The other part cares about things completely unrelated to the above. bio from Twitter

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Jeremy Wacksman

Zillow Marketing, Zillow Mobile. Purdue fan. Golfer. Skier. Dad. bio from Twitter

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Joao Machado

mobile marketing guy. soccer nut. soccer player and coach. painter. sneaker freak. Manchester United Forever bio from Twitter

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david shing

creative thinker, creative planner, creative designer, creative marketer, creative professional, creative musician, creative chef, creative brother bio from Twitter

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Time 2:15pm3:15pm EST

Date Wed 7th November 2012

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