Startup Spotlight: GE Data & Analytics Challenge

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

2:15pm to 3:15pm (EST)

The ad:tech Startup Spotlight Series is a competition that highlights the most enterprising new companies in digital – and we’ve partnered with GE to find the next innovator in data & analytics! The GE Data & Analytics Challenge is aimed at uncovering the newest lead generation and analysis platforms for B2B marketers. But pulling in leads is not enough. This hunt is for startups that can evaluate everything – from email, social and mobile, to TV and print – to see where the best leads are coming from, and make them all work together more effectively. Hundreds of startups entered, but just four made it to the final round. In this session you’ll get to see each of their pitches, learn about their next-gen data & analytics tools, and watch as the GE team chooses a winner. The winning startup gets the ad:tech Innovation Award, as well as the chance to take their pitch in-house at GE.

Key Takeaways:

  • Discover the next generation of lead generation and analysis tools, with a unique B2B focus
  • See what GE looks for in new product and service pitches

About the speakers

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CEO of Relevvant. Deep diver. Optimizer. Hibernating artist. bio from Twitter

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Tapajyoti Das

Co-Founder and CEO - LeadSift

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Marc Kiven
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Tameka Kee

Writer. Pop culture junkie. Gamer. Buddhist. Content Director at ad:tech North America. bio from Twitter

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Time 2:15pm3:15pm EST

Date Wed 7th November 2012

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