Wednesday 7th November, 2012
2:15pm to 3:15pm
What does it take for today’s marketers to stay competitive and be prepared for tomorrow’s opportunities? Armed with the right tools and resources, brand marketers can use Big Data to join information, technology and responsive analysis and provide instant access and instant insight so companies can be agile and act on emerging trends, engage their customers and expose potential risks. Join Reed Hornberger, Global VP, SAP Business Objects Field Marketing for SAP and other industry thought leaders as they present case study examples, share best practices, challenge traditional thought around leveraging data sources and instill the human element in the process.
Senior Director of Online Marketing, Display Advertising & Social Media - 1-800 Flowers
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