Big Data: Interpreting Multiple Data Sets to Understand Your Customers Today & Tomorrow

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

2:15pm to 3:15pm (EST)

What does it take for today’s marketers to stay competitive and be prepared for tomorrow’s opportunities? Armed with the right tools and resources, brand marketers can use Big Data to join information, technology and responsive analysis and provide instant access and instant insight so companies can be agile and act on emerging trends, engage their customers and expose potential risks. Join Reed Hornberger, Global VP, SAP Business Objects Field Marketing for SAP and other industry thought leaders as they present case study examples, share best practices, challenge traditional thought around leveraging data sources and instill the human element in the process.

Key Takeaways

  • Discover why small and mid-sized businesses can be more agile than larger competitors in using Big * Data to their competitive advantage
  • Learn how cloud computing, mobile devices and data visualization all factor into keeping up with emerging information
  • Understand how to best analyze Big Data quickly to empower meaningful decisions within your organization

About the speakers

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Reed Hornberger
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Claudia Perlich
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Ramsey McGrory

CEO of @addthis social infrastructure and data company bio from Twitter

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Matt Crenshaw
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Will Ferguson

Senior Director of Online Marketing, Display Advertising & Social Media - 1-800 Flowers

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Time 2:15pm3:15pm EST

Date Wed 7th November 2012

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