Wednesday 7th November, 2012
2:15pm to 3:15pm
Today’s marketers have multiple touch points for reaching their target audience, but how do you build a comprehensive strategy for executing multi-channel engagement campaigns? Join us for a discussion with veteran industry experts on how to build and evolve your database, how to segment your audience according to your data needs and email service provider needs, and how to personalize your messaging through automation and using dynamic content. We’ll also explore how to make your data more actionable so you can gather insight quickly and deliver more effective campaigns.
I run US research for Econsultancy - burst tweeter - generally on topic, but nerds will get excited about things... bio from Twitter
find me on rebelmouse http://www.rebelmouse.com/PhilippeGuelton bio from Twitter
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