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Getting Beyond Email Into Multi-Channel Marketing: Advanced Technologies to Automate and Execute Your Engagement Strategy

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

2:15pm to 3:15pm (EST)

Today’s marketers have multiple touch points for reaching their target audience, but how do you build a comprehensive strategy for executing multi-channel engagement campaigns? Join us for a discussion with veteran industry experts on how to build and evolve your database, how to segment your audience according to your data needs and email service provider needs, and how to personalize your messaging through automation and using dynamic content. We’ll also explore how to make your data more actionable so you can gather insight quickly and deliver more effective campaigns.

Key Takeaways

  • Discover how to automate your marketing efforts to reach the right audience at the right time in the right place
  • Understand the importance of integrating your email, social and mobile efforts internally so that you can maximize your reach
  • Learn how to lower your engagement costs through optimization

About the speakers

This person is speaking at this event.
Nicole Delma

Director of Email Marketing, J.Crew bio from Twitter

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Tim Riley

I'm not. sure if. I'm. doing this. Twitter bio. thing. right. bio from Twitter

This person is speaking at this event.
Stefan K. Tornquist

I run US research for Econsultancy - burst tweeter - generally on topic, but nerds will get excited about things... bio from Twitter

This person is speaking at this event.
Philippe Guelton

find me on rebelmouse http://www.rebelmouse.com/PhilippeGuelton bio from Twitter

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When

Time 2:15pm3:15pm EST

Date Wed 7th November 2012

Short URL

lanyrd.com/sztpt

Official session page

na.ad-tech.com/…s/email-exec-view/

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