Advanced Social Strategy: Fresh Ideas to Maximise Your Social Reach and Frequency

A session at Ad:tech New York 2012

Wednesday 7th November, 2012

3:30pm to 4:30pm (EST)

Sponsored by: Crimson Hexagon

Getting past the social basics, how do you keep customers engaged? What about incorporating your social strategy at all levels within your organization? How do you ensure your messaging stays on track and know that you’re effectively, and efficiently, measuring your efforts? Finding the resources to create and manage content, knowing where and how to track social metrics, and making sure you stay on top of trends and have a presence in the right channels for your brand’s customers can seem daunting. Join Social Marketing Master Frank Eliason of Citi as we invite senior thought leaders to share their experiences and best practices for building and maintaining a thriving social brand strategy.

Key Takeaways

  • Discover how the social stack of software and services are integrating and evolving
  • Learn best practices that are unique to each social ad platform
  • Understand how to optimize paid social media campaigns and track ROI

About the speakers

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Frank Eliason

Formerly @ComcastCares, here I'm simply Frank. Author of @YourService, SVP of Social for Citi & board member for @BBB_US & @Socap. Thoughts here are my own. bio from Twitter

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Nate Elliott

VP and Principal Analyst at Forrester, leading the company's coverage of global interactive marketing. Key topics include social media and online branding. bio from Twitter

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Janet Balis

Senior executive focused on digital media strategy. Publisher of The Huffington Post. Lives in NYC. bio from Twitter

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Shiv Singh

Global Head of Digital for PepsiCo Beverages. Digital strategist, design thinker, practitioner & author of Social Media Marketing for Dummies bio from Twitter

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Time 3:30pm4:30pm EST

Date Wed 7th November 2012

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