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Publishers and Tablets: New Strategies for Monetizing and Creating Content

A session at Ad:tech New York 2012

  • Daniel Bernard

Wednesday 7th November, 2012

3:30pm to 4:30pm (EST)

Is the love affair between publishers and tablets fading? No, just call it a romance that’s maturing. Gone are the breathless headlines about new tablet apps, and feverish pushes to buy tablet-specific ads. Now the focus is on creating sustainable tablet revenue streams, including figuring out subscription models that entice print subscribers, as well as developing unique tablet content in a cost-effective manner. This session will present some of the newest strategies for creating and monetizing tablet content and audiences.

Key Takeaways:

  • Get a glimpse of some of the most well-performing tablet ad campaigns
  • See innovative content packages customized specifically for tablets
  • Learn about new tablet subscriptions models

About the speakers

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Daniel Bernard

Chief Product Officer - The Wall Street Journal Digital

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Jon Haber

Advertising guy and regular guy. Part of me cares about innovation and technology. The other part cares about things completely unrelated to the above. bio from Twitter

This person is speaking at this event.
Howard Mittman

VP Publisher of WIRED + Ars Technica. Father. Husband. Buckeye. The views contained here are my own, unless they are smart, then Conde Nast can take credit. bio from Twitter

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When

Time 3:30pm4:30pm EST

Date Wed 7th November 2012

Short URL

lanyrd.com/sztpy

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