Wednesday 7th November, 2012
3:30pm to 4:30pm
Is the love affair between publishers and tablets fading? No, just call it a romance that’s maturing. Gone are the breathless headlines about new tablet apps, and feverish pushes to buy tablet-specific ads. Now the focus is on creating sustainable tablet revenue streams, including figuring out subscription models that entice print subscribers, as well as developing unique tablet content in a cost-effective manner. This session will present some of the newest strategies for creating and monetizing tablet content and audiences.
Chief Product Officer - The Wall Street Journal Digital
Advertising guy and regular guy. Part of me cares about innovation and technology. The other part cares about things completely unrelated to the above. bio from Twitter
VP Publisher of WIRED + Ars Technica. Father. Husband. Buckeye. The views contained here are my own, unless they are smart, then Conde Nast can take credit. bio from Twitter
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