Publishers and Tablets: New Strategies for Monetizing and Creating Content

A session at Ad:tech New York 2012

  • Daniel Bernard

Wednesday 7th November, 2012

3:30pm to 4:30pm (EST)

Is the love affair between publishers and tablets fading? No, just call it a romance that’s maturing. Gone are the breathless headlines about new tablet apps, and feverish pushes to buy tablet-specific ads. Now the focus is on creating sustainable tablet revenue streams, including figuring out subscription models that entice print subscribers, as well as developing unique tablet content in a cost-effective manner. This session will present some of the newest strategies for creating and monetizing tablet content and audiences.

Key Takeaways:

  • Get a glimpse of some of the most well-performing tablet ad campaigns
  • See innovative content packages customized specifically for tablets
  • Learn about new tablet subscriptions models

About the speakers

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Daniel Bernard

Chief Product Officer - The Wall Street Journal Digital

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Jon Haber

Advertising guy and regular guy. Part of me cares about innovation and technology. The other part cares about things completely unrelated to the above. bio from Twitter

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Howard Mittman

VP Publisher of WIRED + Ars Technica. Father. Husband. Buckeye. The views contained here are my own, unless they are smart, then Conde Nast can take credit. bio from Twitter

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Time 3:30pm4:30pm EST

Date Wed 7th November 2012

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