MasterCard and the Mobile Revolution with Alfredo Gangotena, MasterCard Worldwide

A session at Ad:tech New York 2012

  • Alfredo Gangotena

Thursday 8th November, 2012

9:00am to 10:00am (EST)

As we enter the mobile age, MasterCard increasingly uses the mobile channel to enable priceless brand and product experiences for consumers. Mobile lets MasterCard connect consumers with their passions in an instantaneous and hyperlocal way, and gives consumers a consistent and secure shopping experience on any digital device or at the point of sale. Join MasterCard Worldwide Chief Marketing Officer Alfredo Gangotena as he demonstrates how MasterCard works with retailers, technology partners and developers to advance its vision of a world beyond cash (and ultimately beyond plastic).

About the speaker

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Alfredo Gangotena

Global CMO - MasterCard

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Time 9:00am10:00am EST

Date Thu 8th November 2012

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