Facebook Friends with Benefits: Using Timeline, Ads & Apps

A session at Ad:tech New York 2012

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

Timeline. Sponsored Stories. Branded apps. As Facebook inches closer to the one billion user mark, marketers that want to avoid wasting time and money on the platform must choose the right tools. Some brands need a content-rich timeline, while others need targeted ads like Sponsored Stories or the Log-Out page. In some cases, brands need to build and deploy custom apps to cut through the social clutter – and a smart strategy includes the right mix of tools that deliver the highest engagement from a carefully-chosen audience. This session focuses on case studies that illustrate the pros and cons of each of these types of tools, as well as examples of success. There will also be ample time for group dialogue with each presenter, so that the audience can get more in-depth insights into the category of tool – timeline, ads or apps – they’re most interested in using.

Key Takeaways:

  • See examples of creative timelines from a diverse group of brands
  • Understand the difference between various types of Facebook ads and their levels of effectiveness
  • Discover the audience segments most likely to interact with branded apps and how to engage them

About the speakers

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Liam Doyle

senior director of product strategy @ salesforce marketing cloud bio from Twitter

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Marie Dumesnil

Director, Interactive Marketing at Aramark Parks & Destination. French expat, enjoying the Wild Wild West since 1999. bio from Twitter

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Founder of Brand Networks, a Facebook Strategic Preferred Marketing Developer. Recovering Ad Guy. Sponge for all things Social, Local, Mobile. bio from Twitter

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Lucy Jacobs

Digital Media passionista. COO Spruce Media. bio from Twitter

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Kevin M. Ryan

Man with audience, Motivity and a motorbike. bio from Twitter

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Time 11:00am12:00pm EST

Date Thu 8th November 2012

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