Thursday 8th November, 2012
11:00am to 12:00pm
With the growth in smart mobile devices, marketers are discovering that location-based advertising presents an opportunity for a more intimate connection between brands and consumers. But how do you add value that’s relevant and meaningful to a local shopping experience in exchange for personal information while staying clear of privacy concerns? How do you target the right audience without laying down general marketing that falls flat? And how do you build memorable impressions to activate and retain your customers around your brand? Join us as we share how location-based advertising can help you make your content more personalized and relevant to attract customers. Discover campaign tactics and case studies that will challenge your assumptions and expand your thinking about location-based services, mobile marketing and offline consumer behavior.
Helping Brands Succeed in Mobile Advertising. @millennialmedia (NYSE:MM) Former Nuclear Submarine Officer; Naval Academy Graduate; Husband; Dad; Beat Army! bio from Twitter
Digital Marketing & Social Media Manager @LandRoverUSA. Cali girl living in NYC. Lover of travel, music, tech & pop culture. (Tweets are mine) bio from Twitter
Digital Media and Innovation Director - Neo @ Ogilvy NYC, east village dweller, and wife of @David_Reich bio from Twitter
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