Location-Based Advertising: Targeting Customers in the Right Place at the Right Time

A session at Ad:tech New York 2012

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

With the growth in smart mobile devices, marketers are discovering that location-based advertising presents an opportunity for a more intimate connection between brands and consumers. But how do you add value that’s relevant and meaningful to a local shopping experience in exchange for personal information while staying clear of privacy concerns? How do you target the right audience without laying down general marketing that falls flat? And how do you build memorable impressions to activate and retain your customers around your brand? Join us as we share how location-based advertising can help you make your content more personalized and relevant to attract customers. Discover campaign tactics and case studies that will challenge your assumptions and expand your thinking about location-based services, mobile marketing and offline consumer behavior.

Key Takeaways

  • Learn why location-based advertising and marketing is not just for “early adopters” but a great opportunity for brand marketers and retailers today
  • Hear how publishers and brands are using location-based advertising in their mobile marketing efforts
  • Understand how to structure your campaigns to target local consumer behavior

About the speakers

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Marcus Startzel

Helping Brands Succeed in Mobile Advertising. @millennialmedia (NYSE:MM) Former Nuclear Submarine Officer; Naval Academy Graduate; Husband; Dad; Beat Army! bio from Twitter

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Kim Kyaw

Digital Marketing & Social Media Manager @LandRoverUSA. Cali girl living in NYC. Lover of travel, music, tech & pop culture. (Tweets are mine) bio from Twitter

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Lance Broumand

Father of the Daddy bio from Twitter

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Brian Lipman
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Sacha Xavier

Digital Media and Innovation Director - Neo @ Ogilvy NYC, east village dweller, and wife of @David_Reich bio from Twitter

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Time 11:00am12:00pm EST

Date Thu 8th November 2012

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