Thursday 8th November, 2012
11:00am to 12:00pm
Will the digital advertising bubble pop? Depending on who you ask, we’re already seeing it happen. One by one, the IPOs that drummed up so much buzz – from Facebook and Zynga, to Groupon and Pandora – have all delivered lackluster numbers after just a few quarters. Did investors place the wrong bets, or is this a sign that these new ad-supported companies can’t thrive in the long term? And does it mean that VCs and agency holding companies will be less likely to invest in digital marketing startups moving forward? Join a discussion about the future of advertising from the perspective of the people that fund it. They’ll shed light on the new products, services and technologies that they’re backing – the startups they think will change the ad business moving forward – as well as how the financial performance of industry darlings post-IPO has shifted their thinking.
Managing Partner - MediaCom Interaction
Partner & Chair, Advertising, Marketing and Media Division - Manatt, Phelps & Phillips, LLP
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