Follow the Money: Investors Place Their Bets on the Future of Advertising

A session at Ad:tech New York 2012

  • Vik Kathuria
  • Linda Goldstein

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

Will the digital advertising bubble pop? Depending on who you ask, we’re already seeing it happen. One by one, the IPOs that drummed up so much buzz – from Facebook and Zynga, to Groupon and Pandora – have all delivered lackluster numbers after just a few quarters. Did investors place the wrong bets, or is this a sign that these new ad-supported companies can’t thrive in the long term? And does it mean that VCs and agency holding companies will be less likely to invest in digital marketing startups moving forward? Join a discussion about the future of advertising from the perspective of the people that fund it. They’ll shed light on the new products, services and technologies that they’re backing – the startups they think will change the ad business moving forward – as well as how the financial performance of industry darlings post-IPO has shifted their thinking.

Key Takeaways:

  • Learn about the new digital marketing platforms and startups that VCs are betting will change the way you do business
  • Find out which areas of the ad market investors are pulling back from – and where to expect consolidation
  • Get the truth – not the hype – about the financial performance of companies like Facebook, Groupon, Zynga and Demand Media

About the speakers

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Dave Liu

Daring, Digital Media Enthusiast bio from Twitter

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Vik Kathuria

Managing Partner - MediaCom Interaction

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Jeff Crowe
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Linda Goldstein

Partner & Chair, Advertising, Marketing and Media Division - Manatt, Phelps & Phillips, LLP

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Time 11:00am12:00pm EST

Date Thu 8th November 2012

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