Website Design, UX & Analytics: Optimize the User Experience for Better Results

A session at Ad:tech New York 2012

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

The building blocks of successful user experiences have come a long way—just spend a moment reflecting on the past 3 years and you’ll realize we have whole new design standards, toolsets, analytics and screens to build for, and the evolution continues. What will design look like tomorrow and how will we measure success? Brands need to know how to meet consumer’s demand for great design for multiple screens and a plethora of different devices. How do you create experiences that are functional yet fun, enduring yet innovative? What do marketers need to know about the way their customers interface with their digital brand and how to measure that interaction? Join Jason Brush, Executive VP of Creative at POSSIBLE, and other leading design experts as we take a closer look at best practices and real-world examples of how to create engaging, effective user experiences.

Key Takeaways

  • Learn how creating a great user experience lets your brand stand out from the competition
  • Discover how analytics and monitoring helps you determine the best content and style for your Web or mobile presence
  • Find out why future interface design will be more interactive and how to prepare for this shift today

About the speakers

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Rich Devine

Director of Media Services at ZAAZ. I help brands perform with search marketing, social media, and digital analytics. bio from Twitter

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Jason Brush

EVP of UX at Possible Worldwide. Professor at UCLA & The Art Center College of Design. Media-maker. Skier. Husband, father, & reluctant urbanite. bio from Twitter

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Grant Littman

Senior Manager, Digital Experience at Southern California Edison http://www.linkedin.com/in/grantlittman bio from Twitter

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Keith LaFerriere

Senior Vice President, User Experience - Arnold Worldwide; lover of all things useful and, of course, delicious. Not necessarily in that order. bio from Twitter

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Time 11:00am12:00pm EST

Date Thu 8th November 2012

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