Thursday 8th November, 2012
11:00am to 12:00pm
A simple look at any of the Lumascapes demonstrates the complexity of the digital media technology marketplace today. How does a media practitioner screen, evaluate and deploy the proper technologies for the campaigns today? Does it take a separate media tech planner? Does this function belong as a part of the trading desk? What if you are not big enough for a trading desk? Can this be outsourced to an external trading desk or a DSP? How do I decide which meetings to take and which to refer to others? In a world where it is easy for a media practitioner to have more requests for media tech meetings than publisher meetings, an organized approach is crucial. This group will discuss, debate and provide you with the information you need to take the next steps within your organization.
Founder of Lotame. Husband of one, Father of 2. Good energy and good karma are must-haves in life. In the end, the journey is the prize. bio from Twitter
Life long media maven. Founder and CEO of digital media agency @MediasmithInc. bio from Twitter
SVP, North American Media Lead - iCrossing. Passionate digital marketing exec, proud father, happy husband, and awkward triathlete. bio from Twitter
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