Digital Media Technologies: How Do I Vet Them?

A session at Ad:tech New York 2012

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

A simple look at any of the Lumascapes demonstrates the complexity of the digital media technology marketplace today. How does a media practitioner screen, evaluate and deploy the proper technologies for the campaigns today? Does it take a separate media tech planner? Does this function belong as a part of the trading desk? What if you are not big enough for a trading desk? Can this be outsourced to an external trading desk or a DSP? How do I decide which meetings to take and which to refer to others? In a world where it is easy for a media practitioner to have more requests for media tech meetings than publisher meetings, an organized approach is crucial. This group will discuss, debate and provide you with the information you need to take the next steps within your organization.

Key Takeaways

  • Learn how to best navigate the ad tech stack according to your organization’s needs?
  • Understand how the tech planner evaluates technology, shares that knowledge with media planners and buyers, and interfaces with engineers and programmers to take advantage of the technology for optimal performance
  • Discover how DMPs, media agencies and trading desks are each uniquely positioned to address media technology needs

About the speakers

This person is speaking at this event.

Founder of Lotame. Husband of one, Father of 2. Good energy and good karma are must-haves in life. In the end, the journey is the prize. bio from Twitter

This person is speaking at this event.
David L. Smith

Life long media maven. Founder and CEO of digital media agency @MediasmithInc. bio from Twitter

This person is speaking at this event.
Jonathan Adams

SVP, North American Media Lead - iCrossing.  Passionate digital marketing exec, proud father, happy husband, and awkward triathlete. bio from Twitter

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Time 11:00am12:00pm EST

Date Thu 8th November 2012

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