Snipp Sponsored Workshop: Call and Response - Utlizing Mobile to Collect CRM Data

A session at Ad:tech New York 2012

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

The promise of mobile has always been the immediacy of the engagement and interactivity it provides to mobile campaigns. What has been (relatively) underappreciated is its effectiveness as a medium for capturing valuable customer demographic, behavioral and purchase data. When designed appropriately, mobile response campaigns can provide a wealth of information to brands on who their customers are and what they are doing, as well as providing insight into how effective their overall campaigns are.

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 11:00am12:00pm EST

Date Thu 8th November 2012

Short URL


View the schedule


See something wrong?

Report an issue with this session