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Snipp Sponsored Workshop: Call and Response - Utlizing Mobile to Collect CRM Data

A session at Ad:tech New York 2012

Thursday 8th November, 2012

11:00am to 12:00pm (EST)

The promise of mobile has always been the immediacy of the engagement and interactivity it provides to mobile campaigns. What has been (relatively) underappreciated is its effectiveness as a medium for capturing valuable customer demographic, behavioral and purchase data. When designed appropriately, mobile response campaigns can provide a wealth of information to brands on who their customers are and what they are doing, as well as providing insight into how effective their overall campaigns are.

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When

Time 11:00am12:00pm EST

Date Thu 8th November 2012

Short URL

lanyrd.com/szttb

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