Thursday 8th November, 2012
11:00am to 12:00pm
The promise of mobile has always been the immediacy of the engagement and interactivity it provides to mobile campaigns. What has been (relatively) underappreciated is its effectiveness as a medium for capturing valuable customer demographic, behavioral and purchase data. When designed appropriately, mobile response campaigns can provide a wealth of information to brands on who their customers are and what they are doing, as well as providing insight into how effective their overall campaigns are.
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