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Keynote Presentation: A New British Invasion? MailOnline's Staggering Growth - Martin Clarke in Conversations | Lunch

A session at Ad:tech New York 2012

Thursday 8th November, 2012

12:15pm to 12:45pm (EST)

Pundits like to quip that newspapers are dead, but a look at MailOnline – the online counterpart to Britain’s Daily Mail newspaper – suggests that rumors of the death of newspapers are greatly exaggerated. Over the summer, MailOnline overtook the NewYorkTimes.com to become the world’s largest newspaper site—and its reach and growth here in the United States are both astonishing and little known. How has MailOnline achieved a success that has eluded almost an entire industry? With its combination of news, branded entertainment and deep content integration, MailOnline has become the favored new partner for big brand advertisers in the UK. In today’s keynote interview, you’ll hear from MailOnline’s Publisher Martin Clarke about how he’s leading a new British invasion here in the US.

Key Takeaways:

  • How real-time data helps to create real-time success for publishers and advertisers.
  • The right ways to create hyper customized integration between big brands and content.
  • How mobile apps and HTML5 are part of the big picture.

About the speakers

This person is speaking at this event.
Martin Clarke

Martin Clarke is Publisher of MailOnline. Any opinions expressed are not necessarily those of the Daily Mail or Mail on Sunday. bio from Twitter

This person is speaking at this event.
Doug Weaver

Founder & CEO of Upstream Group, Senior Analyst for iMedia, Author of The Drift & The Oreo Doctrine. I teach media sellers to create value. bio from Twitter

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When

Time 12:15pm12:45pm EST

Date Thu 8th November 2012

Short URL

lanyrd.com/szttc

Official session page

na.ad-tech.com/…s/keynote-4-lunch/

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