Thursday 8th November, 2012
12:15pm to 12:45pm
Pundits like to quip that newspapers are dead, but a look at MailOnline – the online counterpart to Britain’s Daily Mail newspaper – suggests that rumors of the death of newspapers are greatly exaggerated. Over the summer, MailOnline overtook the NewYorkTimes.com to become the world’s largest newspaper site—and its reach and growth here in the United States are both astonishing and little known. How has MailOnline achieved a success that has eluded almost an entire industry? With its combination of news, branded entertainment and deep content integration, MailOnline has become the favored new partner for big brand advertisers in the UK. In today’s keynote interview, you’ll hear from MailOnline’s Publisher Martin Clarke about how he’s leading a new British invasion here in the US.
Martin Clarke is Publisher of MailOnline. Any opinions expressed are not necessarily those of the Daily Mail or Mail on Sunday. bio from Twitter
Founder & CEO of Upstream Group, Senior Analyst for iMedia, Author of The Drift & The Oreo Doctrine. I teach media sellers to create value. bio from Twitter
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