Thursday 8th November, 2012
1:30pm to 2:30pm
What role does the agency play in today’s market? What about the brand? How do they come to agreement about their roles and responsibilities, and where do they differ? Are agencies responsible for staying on top of technology and innovation or do brands play a role? What control should brands maintain over their messaging? How do brands and agencies decide what metrics and analytics to use and how should they define success and failure? Join us as we investigate how agencies are adapting to change, how brands are testing the waters and where they’re becoming more independent. We’ll share tactics for new media engagement and measurement, protecting and growing brand presence in today’s “always on” environment, how to manage social media strategy, and how to build trust and transparency for long-lasting success.
Father, Husband, Friend, CEO@CentralDesktop.com. Spamming The World, One Tweet At A Time. I don't RT. bio from Twitter
Legal alien, father of four, Group Planning Director @RAPPNY wannabe writer, permanently excited and perpetually tired... for the right reasons. bio from Twitter
VP, New Member Digital Marketing - American Express Consumer Services
SVP Marketing @Performics. Old school kickn in new school of digital marketing. Walking change agent. Likes kitten memes. bio from Twitter
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