Agency/Brand Relationships: Meeting the Needs to Build Long-Lasting Relationships

A session at Ad:tech New York 2012

Thursday 8th November, 2012

1:30pm to 2:30pm (EST)

What role does the agency play in today’s market? What about the brand? How do they come to agreement about their roles and responsibilities, and where do they differ? Are agencies responsible for staying on top of technology and innovation or do brands play a role? What control should brands maintain over their messaging? How do brands and agencies decide what metrics and analytics to use and how should they define success and failure? Join us as we investigate how agencies are adapting to change, how brands are testing the waters and where they’re becoming more independent. We’ll share tactics for new media engagement and measurement, protecting and growing brand presence in today’s “always on” environment, how to manage social media strategy, and how to build trust and transparency for long-lasting success.

Key Takeaways

  • Learn how agencies can help brands effect change across an organization
  • Discover how to realize efficiencies in the brand and agency relationship to foster a more productive work environment
  • How vendor relationships are changing the dynamics between brands and agencies

About the speakers

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Isaac Garcia

Father, Husband, Friend, CEO@CentralDesktop.com. Spamming The World, One Tweet At A Time. I don't RT. bio from Twitter

This person is speaking at this event.
Matt Baker

Legal alien, father of four, Group Planning Director @RAPPNY wannabe writer, permanently excited and perpetually tired... for the right reasons. bio from Twitter

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Bess Spaeth

VP, New Member Digital Marketing - American Express Consumer Services

This person is speaking at this event.

SVP Marketing @Performics. Old school kickn in new school of digital marketing. Walking change agent. Likes kitten memes. bio from Twitter

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Time 1:30pm2:30pm EST

Date Thu 8th November 2012

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