Shifting Shoppers: Reaching Mobile and Web Customers Today and Tomorrow

A session at Ad:tech New York 2012

  • Jeanne Danubio
  • Anthony McLoughlin

Thursday 8th November, 2012

1:30pm to 2:30pm (EST)

Today’s buying public has a lot of options for purchasing everything from blenders to Bugattis. They go in-store, they shop online, they research products on tablets while watching TV or eating dinner, they catalog shop on their laptops, they compare notes in their social circles on their mobile phones, and the list goes on and on. On the flip side, brands and retailers have an amazing opportunity to entice these consumers through various online and mobile touch points that can help them make the sale. With mobile shopping increasing, tablet use exploding and the face of retail changing, marketers need to bring the shopping experience to the consumer now more than ever. Join us as we explore where shoppers are headed and how shopper marketing is meeting these needs, and hear some of the industry’s best thought leaders as they share real-world examples and best practices that can help you keep up with your customers.

Key Takeaways

  • Understand how the path-to-purchase has changed and best tactics for reaching different groups of shoppers—from teens to moms to seniors
  • Discover how women are using the web and mobile devices to make better-informed purchases when shopping, as well as how they are purchasing directly from these devices
  • Find out how in-store shoppers are becoming more savvy to discounts, comparison shopping and purchase cycles, and what retailers can do to add value to these experiences

About the speakers

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Jeff Sellinger

bi-fornian...living in Silicon Valley during the week and LA on the weekends bio from Twitter

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Jeanne Danubio

Senior VP of Consumer and Shopper Analytics, North America - Nielsen

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Alison Koplar

Vice President, Sales & Corporate Development, Refinery29.com bio from Twitter

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Anthony McLoughlin

Director of Internet Marketing - Aéropostale

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Cotter Cunningham

Wife & 3 kids, all living the life in ATX. WhaleShark CEO. Check out our site retailmenot.com! bio from Twitter

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Time 1:30pm2:30pm EST

Date Thu 8th November 2012

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