Thursday 8th November, 2012
1:30pm to 2:30pm
For the marketer today, targeting can mean many things. Are you talking about behavioral targeting, social targeting, content targeting, contextual targeting, geographic or demographic targeting, interest or language or psychographic targeting, and what about re-targeting? Taking advantage of these techniques and others for reaching the right audience requires a blended, and nimble, approach. Join us as we delve into how to use targeting to raise brand awareness and drive conversion, share best practices and examples of successful campaigns that have built audience, and look at audience segmentation and how channels such as mobile affect your targeting approach.
CMO - SocialTwist
A bit of a digital media enthusiast. A bit of a wellness warrior. A bit of a baking fool. Digitally enhanced and plant powered. bio from Twitter
Managing Director - OgilvyOne New York
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