Effective Targeting: New Ways to Find and Reach the Perfect Customer

A session at Ad:tech New York 2012

  • Vijay Sundaram
  • Dimitri Maex

Thursday 8th November, 2012

1:30pm to 2:30pm (EST)

For the marketer today, targeting can mean many things. Are you talking about behavioral targeting, social targeting, content targeting, contextual targeting, geographic or demographic targeting, interest or language or psychographic targeting, and what about re-targeting? Taking advantage of these techniques and others for reaching the right audience requires a blended, and nimble, approach. Join us as we delve into how to use targeting to raise brand awareness and drive conversion, share best practices and examples of successful campaigns that have built audience, and look at audience segmentation and how channels such as mobile affect your targeting approach.

Key Takeaways

  • Understand how content-focused targeting (matching content to the consumer) differs from audience-focused targeting (matching behaviors, demographics, geographics, etc.)
  • Learn why relevancy and user engagement are so important to targeting the right audience
  • Gain insight into real-world campaigns that redefine how we think about reach

About the speakers

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Allie S. Kline
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Vijay Sundaram

CMO - SocialTwist

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Erin Kelley

A bit of a digital media enthusiast. A bit of a wellness warrior. A bit of a baking fool. Digitally enhanced and plant powered. bio from Twitter

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dan kersten
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Dimitri Maex

Managing Director - OgilvyOne New York

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Time 1:30pm2:30pm EST

Date Thu 8th November 2012

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