Affiliate Marketing Revisited: How Top Brands Are Rethinking & Refocusing Affiliate Programs

A session at Ad:tech New York 2012

Thursday 8th November, 2012

1:30pm to 2:30pm (EST)

If you haven’t dug into the affiliate marketing opportunity lately, you’re missing out on one of the most dynamic and lowest cost CPA marketing channels in digital. With more and more paid media moving to auction format, affiliate presents a unique opportunity to develop a longer-term competitive advantage with a predictable and performance-oriented return on investment. Top online retailers are starting and redoubling their affiliate efforts to meet the challenges with affiliate management teams that have more experience and depth than in the past. These brands are also taking a very hard look at what types of affiliates add incremental value and which ones just cannibalize sales from other channels, rethinking the role of loyalty and coupon sites that historically made up most affiliate sales. The result is a change in how affiliates are paid, new tools that help reward desired behaviors, and innovative campaigns and promotions for affiliates that are more “on brand” and integrated across the various marketing channels.

Key Takeaways

  • Learn how to protect and enhance your brand with affiliate marketing
  • Learn now top brands are building their affiliate teams for success in changing landscape
  • See innovate multi-channel marketing campaigns that drive new customer creation
  • Walk away with practical tips on getting started with affiliate or getting more out of your program

About the speakers

This person is speaking at this event.
Geno Prussakov

Affiliate & influencer marketing expert, speaker, @Lynda & Wiley author, @Cambridge_Uni alum, affiliate manager, owns/runs: @AMNavigator @AMDays @InfluencerDays bio from Twitter

This person is speaking at this event.
Robert Glazer

Acceleration Partners is a digital strategy and marketing firm focused on driving new customer acquisition for rapidly growing companies and leading brands. bio from Twitter

This person is speaking at this event.
Brian Littleton

President/CEO, ShareASale and President-Elect - Performance Marketing Association

This person is speaking at this event.
Samantha Howe

Brit chick design obsessive and shopaholic, home renovation bore, Blurb.com crew member, and last but not least momma to 2 gorgeous boys. bio from Twitter

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Time 1:30pm2:30pm EST

Date Thu 8th November 2012

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Books by speaker

  • Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking
  • 70 days Affiliates combat: Tips to make money online advertising(Chinese Edition)
  • Affiliate Program Management: An Hour a Day

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