Thursday 8th November, 2012
1:30pm to 2:30pm
Has our obsession with quantifying campaigns and measuring ROI stopped us from taking risks and being truly innovative? Do you find yourself constantly trying to prove that branding is more than just a calculation? This interactive workshop will pit the math geeks against the creative divas and examine whether our focus on determining an equation for brand equity is stopping us from executing that truly mind-blowing campaign. We’ll explore calculated campaigns that measured up to expected predictions but also a few that defied mathematical calculations. Join us in a passionate discussion on how to strike the right balance between art and science. Did we mention there’ll be candy?
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