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Branded Content: Make it Good, Or Don't Make it At All

A session at Ad:tech New York 2012

Thursday 8th November, 2012

2:45pm to 3:45pm (EST)

The first rule of branded content is that it needs to be good. No exceptions. The second is that you need to choose the right platform. Whether that’s an image-rich Pinterest board, a sleek news hub like Cisco’s The Network, or even a custom YouTube channel, you need to be where your audience is. Distribution and analytics round out the strategy, but quality content – whether it’s funny, touching, or even just informative – is key. This session will highlight examples of branded content that worked to achieve specific goals, along with insights into choosing syndication and distribution partners, as well as various ways of measuring success.

Key Takeaways:

  • Get inspired by a variety of brilliant branded content case studies
  • Gain insight into various content syndication and distribution partners
  • Learn new methods for benchmarking the success of branded content campaigns

About the speakers

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Will Campbell

More important than how we see people is how people see themselves. bio from Twitter

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Frank Dale

Entrepreneur-in-Residence @developertown. Startup exec and professional performance hacker. Co-organizer of the Indy Lean Startup meetup.

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Tony Mennuto

Creative Director - RadioFace

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Todd Jones

Manager of eCommerce Marketing and Design - Bass Pro Shops

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Avi Savar

Founder of Big Fuel. Media Entrepreneur. Innovator. Father. Husband. bio from Twitter

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Esperansita Bejnarowicz

Addicted to Social Media - CG LLC bio from Twitter

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When

Time 2:45pm3:45pm EST

Date Thu 8th November 2012

Short URL

lanyrd.com/szttq

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