Thursday 8th November, 2012
2:45pm to 3:45pm
The first rule of branded content is that it needs to be good. No exceptions. The second is that you need to choose the right platform. Whether that’s an image-rich Pinterest board, a sleek news hub like Cisco’s The Network, or even a custom YouTube channel, you need to be where your audience is. Distribution and analytics round out the strategy, but quality content – whether it’s funny, touching, or even just informative – is key. This session will highlight examples of branded content that worked to achieve specific goals, along with insights into choosing syndication and distribution partners, as well as various ways of measuring success.
More important than how we see people is how people see themselves. bio from Twitter
Entrepreneur-in-Residence @developertown. Startup exec and professional performance hacker. Co-organizer of the Indy Lean Startup meetup.
Creative Director - RadioFace
Manager of eCommerce Marketing and Design - Bass Pro Shops
Founder of Big Fuel. Media Entrepreneur. Innovator. Father. Husband. bio from Twitter
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