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Startup Spotlight: Unilever Mobile Commerce Challenge

A session at Ad:tech New York 2012

Thursday 8th November, 2012

2:45pm to 3:45pm (EST)

The ad:tech Startup Spotlight Series is a competition that highlights the most enterprising new companies in digital – and we’ve partnered with Unilever to find the next game-changer in mobile commerce! The Unilever Mobile Commerce Challenge is for startups that can make mobile a real sales channel for a CPG brand. The product or service that wins will help Unilever wade through the barcodes, coupons and check-ins to find the right tactics for driving mobile purchases. Hundreds of startups entered, but just four made it to the final round. In this session you’ll get to see each of their pitches, learn about their cutting-edge mobile commerce platforms, and watch as the Unilever team chooses a winner. The winning startup gets the ad:tech Innovation Award, as well as the chance to take their pitch in-house at Unilever.

Key Takeaways:

  • Get a first look at new tools and platforms that can help make mobile a real sales channel – especially for non-traditional mobile commerce brands
  • See what Unilever looks for in new product and service pitches

About the speakers

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Di-Ann Eisnor

Community cartography, urban homesteading, Chairman Platial, Community Geographer, Waze bio from Twitter

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Tameka Kee

Writer. Pop culture junkie. Gamer. Buddhist. Content Director at ad:tech North America. bio from Twitter

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Brent Hieggelke

CMO Urban Airship, entrepreneur, dad, husband, Portland-lover, snowboarder, drummer, fast foodie bio from Twitter

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David Shim

Founder and CEO of Placed bio from Twitter

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John Valentine

Vice President of Sales at LevelUp. Passionate about engaging audiences.

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When

Time 2:45pm3:45pm EST

Date Thu 8th November 2012

Short URL

lanyrd.com/szttt

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