Media Measurement and ROI: Generate More Effective Campaigns

A session at Ad:tech New York 2012

  • Ann Herrick
  • D.J. Reali
  • E. Craig Stacey

Thursday 8th November, 2012

2:45pm to 3:45pm (EST)

With so many ways to measure campaign reach, engagement and ultimately performance, marketers need to get at the metrics that matter—namely, the ROI. But how can you leverage data-driven insights to assess, plan and buy the correct audience? How do you tell which provider has the right combination of data, technology and inventory that’s best for your needs? Measuring reach and ROI are just a few tangible ways, but finding the right approach to connect relevant messages with high-value audiences is more critical than ever. The ROI can be different for each campaign—it can be more sales, more awareness, more buzz. But whatever it is, ROI is the measure of success. Join us in this analytics session as we dive into how marketers can best evaluate the success or failure of their ad spending. We’ll take a hard look at when and how ad dollars are boosting your bottom line.

Key Takeaways

  • Hear compelling case studies with detailed results on ROI and engagement
  • Learn how leading brands and agencies are measuring ROI
  • Gain new insight into the tools and services available to assess performance

About the speakers

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Catherine Spurway

life traveler, experience finder, people lover (who loves to people watch) and SVP Strategy & Marketing PointRoll bio from Twitter

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Andrea Vollman
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Jenn Manco D'Aponte

a life-in-big-gulps kind of girl bio from Twitter

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Ann Herrick

National Campaigns Director, Integrated Marketing Department - Hallmark Cards, Inc.

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D.J. Reali

Senior VP, Multiplatform and Brand Integration - The Weather Channel Companies

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E. Craig Stacey

Research Director, The Center for Measurable Marketing - NYU

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Time 2:45pm3:45pm EST

Date Thu 8th November 2012

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