Thursday 8th November, 2012
2:45pm to 3:45pm
With so many ways to measure campaign reach, engagement and ultimately performance, marketers need to get at the metrics that matter—namely, the ROI. But how can you leverage data-driven insights to assess, plan and buy the correct audience? How do you tell which provider has the right combination of data, technology and inventory that’s best for your needs? Measuring reach and ROI are just a few tangible ways, but finding the right approach to connect relevant messages with high-value audiences is more critical than ever. The ROI can be different for each campaign—it can be more sales, more awareness, more buzz. But whatever it is, ROI is the measure of success. Join us in this analytics session as we dive into how marketers can best evaluate the success or failure of their ad spending. We’ll take a hard look at when and how ad dollars are boosting your bottom line.
life traveler, experience finder, people lover (who loves to people watch) and SVP Strategy & Marketing PointRoll bio from Twitter
National Campaigns Director, Integrated Marketing Department - Hallmark Cards, Inc.
Senior VP, Multiplatform and Brand Integration - The Weather Channel Companies
Research Director, The Center for Measurable Marketing - NYU
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