What You Don't Know About YouTube (And How It Will Change Your Media Plan)

A session at Ad:tech New York 2012

Thursday 8th November, 2012

2:45pm to 3:45pm (EST)

YouTube bet big on “original content” – pouring $100 million into branded channels like Vice, Kick, The Onion and Pitchfork TV – and now the payoff is coming in views. Some channels pull in over a million views per week, while others are attracting well over 100,000 subscribers – signs that the channels have been able to engage viewers over the long haul. And that’s music to brand sponsors’ ears. Plugging into one of YouTube’s original content channels delivers a unique level of user engagement, and the accompanying sponsorships need to be more creative as a result. Join Laura Lee, YouTube’s director and head of content partnerships, East, execs from two of YouTube’s most intriguing channels – Machinima and DanceOn – and an experienced media buyer in a discussion about how this content is changing the business of online video.

Key Takeaways:

  • Be inspired by examples of premium brand sponsorships on YouTube original channels
  • Learn dos and don’ts of integrating YouTube channel content into a media plan
  • Get a glimpse of the different demographics currently subscribing to the top-performing YouTube channels

About the speakers

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Kevin Doohan

EVP, Marketing @Machinima_com but tweets R personal. Fmr gigs: @RedBull & @ConAgraFoods Loves: @jdoohan, kicks, media, geek culture, golf, Red Sox, Eagles bio from Twitter

This person is speaking at this event.
Laura Lee

Director/Head of Entertainment East Content Partnerships - YouTube

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Cameron Jonsson

Online media and mobile technology entrepreneur. @Inventiv @JonssonMedia @iPaidYou @CeliaJonsson Following - #digital #media and #entrepreneurs. bio from Twitter

This person is speaking at this event.
Kevin Nalts Nalty

YouTuber. Marketer. Author of Beyond Viral. Caddywompus. bio from Twitter

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Time 2:45pm3:45pm EST

Date Thu 8th November 2012

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