Thursday 8th November, 2012
2:45pm to 3:45pm
At any moment, online advertisers can face thousands of potential opportunities, but identifying and acting on them requires the ability to receive a query, analyze data and respond in 100 milliseconds or less. Today, ad businesses are combining the use of NoSQL, Hadoop, SQL and analytic platforms to meet this demand. Moderator Srini Srinivasan will lead a panel of top technologists and CTOs, including Michael Yudin of adMarketplace, Mike Nolet of AppNexus, Alex Hooshmand of BlueKai, Dag Liodden of Tapad and Pat DeAngelis of [x+1] in discussing how they have implemented these technologies for real-time advertising with big data. They will look at how online advertising platforms leverage a number of strategies, including real-time bidding, to serve the most relevant ads based on real-time data that is cross-referenced with data warehouse analysis. By adding NoSQL databases for rapid access to big data, these companies are gaining immediate, actionable insights that were unavailable using data warehouses, Hadoop and SQL databases alone. Based on their real-world experiences, panelists also can answer attendees’ questions about best practices and how to avoid potential pitfalls.
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