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Playing to Win in 2013 - Amazon, Apple, Facebook & Google

A session at Ad:tech New York 2012

Thursday 8th November, 2012

4:00pm to 4:45pm (EST)

The lines between platforms are getting sharper and harder to cross. With iOS6, Apple disabled Google Maps and the YouTube app. Amazon and Google are squaring off against each other across territory as varied as books, video and mini-tablets. Meanwhile, Facebook aims to be the connective tissue between you and the entire internet and is moving quickly into search, Google’s territory. None of these digital giants operates a TV network, runs a newspaper or publishes content in the traditional sense, but all want to see big TV money flow into their advertising offerings. And all of them are starting not to play nicely with the others, which can make it harder to craft a media strategy that includes one or all of these companies and their dizzying combination of reach, user engagement, design and technological innovation. Join a high-powered conversation that brings together thought-leaders from brands, agencies and business to explore how these companies are transforming media, marketing and advertising.

Key Takeaways:

  • Hear industry leaders dissect the roles these new power brokers play—and who might be the next entrant
  • Learn how advertisers and agencies are integrating these platforms into their strategies
  • Get the inside scoop on whether TV has anything to worry about

About the speakers

This person is speaking at this event.
Stephanie Fierman

Global CMO; expert at connecting brands, people, messaging and media to create inspiring, profitable customer relationships. bio from Twitter

This person is speaking at this event.
Ian Wolfman

imc² CMO & Principal. Digital/Social Media Prof @ SMU Cox School of Biz. Entrepreneur, e-mktg pioneer, business strategist, connector, & deal-maker. bio from Twitter

This person is speaking at this event.
Molly Wood

Video host at CNET, tech expert, blogger at http://news.com/molly-rants. If I've enraged even one fanboy today, I've done my job, and done it well. bio from Twitter

This person is speaking at this event.
Julie A. Roehm

Chief Storyteller, SVP Marketing SAP bio from Twitter

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When

Time 4:00pm4:45pm EST

Date Thu 8th November 2012

Short URL

lanyrd.com/szttz

Official session page

na.ad-tech.com/…s/keynote-5/

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