ad:Tech 2012 - San Francisco schedule

Wednesday 4th April 2012

• Search: New Frontiers in Paid and Organic Search

  by Jonathon Colman, Rachel Witalec, Rhonda Hanson and David Rodnitzky

  As a traditional staple of Internet use and digital marketing, search has hit an inflection point. Search engine algorithms are focusing more on social and paid content to support organic results and expanded forms of visual and audio search continue to grow. Given this shifting landscape, how do you strike the right balance of technology, content development and search strategy? Keeping abreast of the latest trends will help you master the trade. Join us as we invite Search Marketing Master Rhonda Hanson to share the newest proven tactics for making sure your content gets found when and where you want it. We’ll go from the basics to the latest in mobile, social, audio and visual search.

  • Analytics
  • Google Analytics
  • PPC
  • search engine marketing
  • Search Engine Optimization
  • SEM

  At 11:45am to 12:45pm, Wednesday 4th April

  Coverage slide deck