PCMA Session - Creating a New Trade Show Floor Experience

A session at AIBTM - The Americas Meetings and Events Exhibition

Tuesday 19th June, 2012

3:00pm to 4:00pm (EST)

Presented by the PCMA Chesapeake Chapter

The future exposition hall includes non-traditional floor plans designed to create multiple immersive areas. This interactive session will explore new approaches to developing unique selling propositions for interactive, theme-based show floors and launching bold new expo plans – connecting exhibitors and attendees while generating new exhibitor and sponsorship revenue.

Learner outcomes:
•Understand the pros and cons of non-traditional trade show floor plans
•Develop a plan for using content to drive attendees onto the show floor
•Cultivate new revenue streams from your revamped trade show experience

About the speakers

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PCMA is the leading organization for meetings industry professionals. Learn, connect & grow with PCMA. Mary Reynolds Kane, Marketing is tweeting for PCMA. bio from Twitter

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Melinda Kendall

Vice President, Freeman

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Time 3:00pm4:00pm EST

Date Tue 19th June 2012

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